Branding vital to GPs in saturated fundraising market
In a highly saturated fundraising environment, GPs adopting a consumer mindset in their marketing, brand identity and PR can achieve a competitive edge, writes Greenbrook's Anna Jerstrom.
In a highly saturated fundraising environment, GPs adopting a consumer mindset in their marketing, brand identity and PR can achieve a competitive edge, writes Greenbrook's Anna Jerstrom.
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