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The move comes a week after a Bain & Co report found low levels of brand awareness of alternatives firms among HNWIs.
Until they better address their public branding, alternatives firms will likely hit a wall when attracting high-net-worth capital at scale.
Amid market volatility, managers of investment trusts are using education tools to ensure investors stick with the asset class.
Opening PE up to a more diverse range of investors comes with unique opportunities and pitfalls.
The fundamentals of the private equity model will come under the microscope as access to the asset class broadens.
For a successful ELTIF take-up, industry participants must strike a balance between flexible product rules and adequate investor protection.
Managers looking to diversify their AUM should renew their focus on democratised structures, say Travers Smith’s Will Normand and Leigh Stockey.
The most successful route to the democratisation of private markets is through transparency, education and access to high-quality investments, say iCapital’s Lawrence Calcano and Marco Bizzozero.
It’s imperative for retail investors to truly understand the risks associated with illiquidity when investing in private assets, say Goldman Sachs’ Adam Lane and Greg Olafson.
Growing demand from retail investors has made the democratisation of private markets an inevitability, says Moonfare’s Dr Steffen Pauls.